1. Title Slide

• Game name & tagline (1-liner on what it is)
• Team or studio name
• Logo or visual identity

2. Problem / Opportunity

What player need are we addressing?

• What emotional or experiential "job" is underserved in the current market?
• Why now? (Cultural trends, platform shifts, player behavior changes)
• Example: “Gamers are seeking more cozy, reflective experiences, but most strategy games focus on tension and competition.”

3. Player Insight & Market Gap

What is the user insight that unlocks this idea?

• Personas or Jobs-to-be-Done (JTBD)
• Existing player behavior (e.g., “Players use Dorfromantik as a wind-down ritual after work”)
• Gap: “Current cozy games lack exploration, narrative, or meaningful progression loops.”

4. Product Vision

What are we building and why will it win?